Last updated: October 4, 2026
Cookie Policy
This Cookie Policy explains how LoopReply ("we", "us", "our") uses cookies and similar tracking technologies on our website (loopreply.com), dashboard application, and embeddable chat widget (collectively, the "Service").
1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They are widely used to make websites function properly, improve user experience, and provide information to site owners. Similar technologies include local storage, session storage, and pixel tags.
2. Cookies We Use
2.1 Essential Cookies
These cookies are strictly necessary for the Service to function. They cannot be disabled without breaking core functionality.
| Cookie | Purpose | Duration |
|---|---|---|
sb-access-token | Authentication session token | Session |
sb-refresh-token | Token refresh for persistent login | 30 days |
lr_session_id | Widget session identifier for conversation continuity | Session |
lr_conversation_id | Active conversation tracking in the chat widget | Session |
2.2 Functional Cookies
These cookies remember your preferences and settings to enhance your experience.
| Cookie | Purpose | Duration |
|---|---|---|
theme | Stores your light/dark mode preference | 1 year |
sidebar_collapsed | Remembers sidebar state in the dashboard | 1 year |
2.3 Analytics Cookies
On the public website, optional Google Analytics measures visits to published pages and clicks on signup links. It does not record completed account registrations. Our manually sent Google Analytics events exclude URL query strings and fragments, form contents, chat messages, email addresses and account IDs. PostHog provides separate usage analytics. These services start only after you accept analytics.
| Cookie | Purpose | Duration |
|---|---|---|
_ga and _ga_* | Google Analytics: distinguish browsers and maintain analytics sessions | Configured for up to 1 year, subject to browser limits |
ph_*_posthog | PostHog: device identification and session tracking | 1 year |
2.4 Session Recording
When you accept analytics, PostHog may record website interactions and session replays to help us understand navigation and usability. Google Analytics does not provide session replays in this implementation. You can stop optional analytics by changing your cookie preferences.
3. Chat Widget Cookies
The LoopReply chat widget, when embedded on third-party websites, uses the following local storage items to maintain conversation state:
lr_session_id: Identifies the visitor's sessionlr_conversation_id: Links to the active conversation
These are stored in the browser's local storage (not as traditional cookies) and are scoped to the domain where the widget is embedded. They do not track users across different websites.
4. Third-Party Cookies
Some third-party services integrated with the platform may set their own cookies:
- Stripe: Fraud detection and payment processing cookies
- PostHog: Product analytics, session recordings, and heatmaps
- Google Analytics: Public website page visits and signup-link clicks after analytics consent
These cookies are governed by the respective third party's privacy and cookie policies.
5. Cookie Consent
When you first visit our website, a cookie banner lets you accept all optional categories, reject them, or choose analytics in Manage Preferences. Use the Cookie preferences button at the bottom of the website to change that choice later. Turning analytics off stops new optional analytics events and removes this site's Google Analytics cookies. Events recorded before that change may already be queued or sent, and changing your preference does not erase earlier data. Your preference is stored in your browser; if storage is blocked, you may be asked again on the next visit.
6. Managing Cookies
You can control cookies through your browser settings:
- Chrome: Settings → Privacy and security → Cookies
- Firefox: Settings → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Cookies and site permissions
Please note that disabling essential cookies will prevent the Service from functioning correctly. You will not be able to log in or use the dashboard if authentication cookies are blocked.
7. Do Not Track
Some browsers send a "Do Not Track" (DNT) signal. There is currently no industry standard for how websites should respond to DNT signals. We do not currently alter our data collection practices in response to DNT signals.
8. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable regulations. Material changes will be communicated through the Service or by email.
9. Contact
If you have any questions about our use of cookies, please contact us at support@loopreply.com.