Last updated: February 15, 2026
Cookie Policy
This Cookie Policy explains how LoopReply ("we", "us", "our") uses cookies and similar tracking technologies on our website (loopreply.com), dashboard application, and embeddable chat widget (collectively, the "Service").
1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They are widely used to make websites function properly, improve user experience, and provide information to site owners. Similar technologies include local storage, session storage, and pixel tags.
2. Cookies We Use
2.1 Essential Cookies
These cookies are strictly necessary for the Service to function. They cannot be disabled without breaking core functionality.
| Cookie | Purpose | Duration |
|---|---|---|
sb-access-token | Authentication session token | Session |
sb-refresh-token | Token refresh for persistent login | 30 days |
lr_session_id | Widget session identifier for conversation continuity | Session |
lr_conversation_id | Active conversation tracking in the chat widget | Session |
2.2 Functional Cookies
These cookies remember your preferences and settings to enhance your experience.
| Cookie | Purpose | Duration |
|---|---|---|
theme | Stores your light/dark mode preference | 1 year |
sidebar_collapsed | Remembers sidebar state in the dashboard | 1 year |
2.3 Analytics Cookies
These cookies help us understand how visitors interact with the Service so we can improve it. They are only set after you consent via the cookie banner.
| Cookie | Purpose | Duration |
|---|---|---|
ph_*_posthog | PostHog — device identification and session tracking | 1 year |
2.4 Session Recording
When you consent to analytics cookies, we use PostHog to record anonymized session replays, heatmaps, and click data. These recordings help us understand how visitors navigate our website so we can improve the user experience. Session recordings do not capture passwords, payment details, or other sensitive input fields.
3. Chat Widget Cookies
The LoopReply chat widget, when embedded on third-party websites, uses the following local storage items to maintain conversation state:
lr_session_id— Identifies the visitor's sessionlr_conversation_id— Links to the active conversation
These are stored in the browser's local storage (not as traditional cookies) and are scoped to the domain where the widget is embedded. They do not track users across different websites.
4. Third-Party Cookies
Some third-party services integrated with the platform may set their own cookies:
- Stripe — Fraud detection and payment processing cookies
- PostHog — Product analytics, session recordings, and heatmaps
These cookies are governed by the respective third party's privacy and cookie policies.
5. Cookie Consent
When you first visit our website, a cookie consent banner will appear. Analytics cookies and session recordings are only activated if you click "Accept All". You can change your preference at any time by clearing your browser's local storage for this site and refreshing the page.
6. Managing Cookies
You can control cookies through your browser settings:
- Chrome: Settings → Privacy and security → Cookies
- Firefox: Settings → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Cookies and site permissions
Please note that disabling essential cookies will prevent the Service from functioning correctly. You will not be able to log in or use the dashboard if authentication cookies are blocked.
7. Do Not Track
Some browsers send a "Do Not Track" (DNT) signal. There is currently no industry standard for how websites should respond to DNT signals. We do not currently alter our data collection practices in response to DNT signals.
8. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable regulations. Material changes will be communicated through the Service or by email.
9. Contact
If you have any questions about our use of cookies, please contact us at support@loopreply.com.