Measure How Your AI Chatbot Drives Conversions in Google Analytics
Connect LoopReply to GA4 and send custom events for every chat interaction, like conversation started, lead captured, and booking made, so you can measure chatbot ROI precisely.
No credit card required · Free tier available · 5-minute setup
What you can automate with LoopReply + Google Analytics
Custom Event Tracking
Send GA4 events for key chat moments: conversation started, lead qualified, appointment booked, human handover triggered. See exactly how the bot drives conversions.
Conversion Attribution
Attribute web conversions to chatbot interactions. Measure how many purchases, sign-ups, or demo bookings were assisted or driven by the AI bot.
Funnel Analysis
Track drop-off rates within your chat workflows. Identify which conversation step causes most exits and optimize accordingly.
Connect LoopReply to Google Analytics in minutes
Get Your GA4 Measurement ID
In Google Analytics → Admin → Data Streams, find your Measurement ID (starts with G-).
Connect to LoopReply
Go to Integrations → Google Analytics. Enter your Measurement ID and API Secret.
Configure Events
Select which LoopReply events to send to GA4: conversation start, lead capture, handover, booking, workflow completion.
Verify in GA4 DebugView
Trigger a test conversation and confirm events appear in GA4 DebugView before going live.
Everything included with LoopReply
Every LoopReply plan includes the Google Analytics integration alongside the full platform.
Common questions about the Google Analytics integration
LoopReply integrates with Google Analytics 4 (GA4) only. Universal Analytics was sunset in July 2024.
Ready to connect Google Analytics to your AI chatbot?
Start free, no credit card required. The Google Analytics integration is available on all plans.